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Here is the new Goccia di Carnia

18 june

Goccia di Carnia 1972-2013: after 40 years, Goccia di Carnia "is born again" and introduces itself to all its consumers with a new brand, a new image and a new corporate strategy that starts from the "fundamentals of the brand", from those values that always make our company and our product unique in the industry: purity of the spring, tradition, roots with the territory, ethical responsibility.

The Goccia di Carnia brand maintains strong its relationship with the past and does not revolutionise its tradition but gains in visibility and freshness, greater impact, more recognition on the label, on bottles and shelves.

The label also changes making the relationship with tradition the distinguishing element: "FOUR DROPS OF HEALTH", "Quatri gotis di salùt" the historical claim of Goccia di Carnia, is strengthened to tell all about the best values of the product: quality, purity, health and well-being.

Even the packaging becomes much more differentiating, visible and recognisable at the sales point.